Ive selfpublished, worked with most of the major ny publishing houses, did a partnership with barnes and noble and another with. Dan blank and seth godin on the icarus deception, book publishing, and todays author. Seth godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via. Publishing your own book has become easy and affordable and can help you. Even seth godin has come around to the view that traditional publishers, warts and all, do add value in the end. Ive explored a variety of ways to get to market with the books ive created over the last thirty years. In an interview posted on, marketing maverick seth godin declares that self publishing is the responsibility of choosing oneself. An excellent interview on passion, selfmotivation, letting go, moving forward and selfpublishing and the new world of publication. Book marketing and video book trailers for self publishing authors. Heres what ive learned publishing three books in six months. Seth is an entrepreneur, bestselling author, and speaker. Seth godin is the author of 18 books including linchpin, tribes, the dip, and purple cow that have been bestsellers around the world and have been translated into more than 35 languages. His most recent book, this is marketing, was an instant bestseller in countries around the world. Seth godins three charges against publishers bookmachine publisherbashing is a popular sport, particularly for authors.
Here is his blog post outlining his move to digital publishing as it allows rapid spreading of ideas direct to the customer in this video, i explain what this means for you and i as authors, and also how it is impacting the. Seth godins miniguide to publishing, selling and marketing books now. Seth declares that selfpublishing is the responsibility of choosing oneself. Purple cow and other seth godins book marketing tips. Seth godin on horizontal book launches book marketing. Ps coming back by popular demand is the story skills workshop, led by bestselling author bernadette jiwa.
For established and successful authors, like seth godin or jim collins, selfpublishing in print or digital is a supremely viable option. Hes been questioning and analyzing the business world poking the box, as he calls it for decades. Jim collins selfpublished his last print book, how the mighty fall, and was featured on the cover of businessweek magazine to help push it up the bestseller ranks. He has one the mostloved marketing and publishing blogs on the internet, blogging short and thought provoking ideas. Last week, seth godin selfdescribed bestselling author, entrepreneur and agent of change announced in a mediabistro interview that he would not publish any more books in the traditional way. Trachtenberg the wall street journal the author of about a dozen books including purple cow said he now has so many direct customer relationships, largely via his blog, that he no longer needs a traditional publisher. And some of his ideas for digital publishing are so great that we were bound to interview him. Seth godins three charges against publishers bookmachine.
Seth godins selfpublishing experiment is over mobylives. New york times bestseller seth godin has had it with traditional publishing, and from now on his works will arrive digitally. Today we interview seth godin, american author, entrepreneur, marketer and public speaker. Seths post, on the site of his publishing venture continued. Seth godin and i have something in common in that we both talk about marketing books by giving away free content, and it turns out that we both get around the same number of u. I define publishing as the work of investing in intellectual property and monetizing it by bringing it to people who want to pay for it. The recent things blog seo and book marketing for self publishing authors. Renowned marketing expert seth godin spoke to the digital publishing group, sponsored by dailylit, on september 28 about the future of.
Self publish australia book printing specialists book. Last year marketing guru seth godin made a splash when he announced he was abandoning traditional publishing to go the diy route and work with amazon. With amazon and ebooks swallowing so much of the book business, seth godin has set out a new vision for publishers. Two books by seth godin every author should read self. In todays marketing reality online, it can be crazy to get peoples attention and even make them listen to what you have got to say but if there is anyone worth listening to in the online marketing space, then that will. If youre self publishing, dont be surprised its going to be really expensive. Seth godin, marketer extraordinaire, entrepreneurial maverick, and publishing visionary, says the latest exercise in reinventing publishing, the domino project, is an effort not to be a. Seth godin has 19 bestselling books, which means its hard to go wrong listening to his advice for writing and marketing. In the following list, ive used seth godin s text, then added commentary to each item. Godin is an american author and former dot com business executive. Amazingly interesting move, reported in the wall street journal. Godins traffic is growing at a much faster rate than mine, but as a blog, two thirds of his visitors are repeaters, either regulars or addicts.
By edward nawotka over the past few months weve featured stories on several selfpublished authors, including todays profile of steve almond, last months feature by alisa valdes, and our earlier piece on seth godin. In each of these cases, the authors are selfmotivated, highenergy, charismatic individuals. Bestseller seth godin shuns traditional publishing. What seth godin can teach us about book publishing if youve ever read anything by seth godin, you know hes not a man whos content to just go with the flow.
Its tough for many writers to find their voice, so seths recommendation is to write like you talk. Seth is probably the only business authorblogger that i read every day without fail. Godin s traffic is growing at a much faster rate than mine, but as a blog, two thirds of his visitors are repeaters, either regulars or addicts. Wsj on seth godins move to selfpublishing jeffrey a. Seth godin is returning to portfolio, his former publisher, two years after jumping ship in favor of self publishing and selling his books directly to readers godin announced yesterday that his self publishing experiment was over, and that he would release three new titles through portfolio starting in. Before penning more than a dozen bestselling books, he founded a few companies such as his book packaging company seth godin productions, then onto yoyodyne and todays popular social article site squidoo.
In the following list, ive used seth godins text, then added commentary to each item. The amazing thing about seth is that he uses all these skills for his publishing efforts. In real life, i was like a purple cow but that term never was in my reality until i read purple cow by seth godin. Announcing a twoday workshop in my office for 8 people. Which we can relate to having the complete power over all aspects of your publishing at all times. Seth godin is an icon in the online marketing, blogging and tech world hes also an incredibly successful author with several self published books as well as many traditionally published books for which he gets offered wayaboveaverage advances. Publishing has always been really expensive, its just the authors didnt know that. There i was, meeting with someone who i thought had nothing to do with books or publishing, and it turns out his new book just came out. Seth godin is the author of 18 books, not to mention a marketing pro, but find out why he chooses to self publish over just paying a company to do it for him.
The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about a book worth making is one that makes a unique contribution to your readers, one that delivers on what it offers. Why to selfpublish your book october 4, 2011 by farnoosh brock seth godin has two sayings that are stuck in my head worse than that super glue that jammed my fingers a few months ago. Seth godin s blog on marketing, tribes and respect. Backstage with seth godin from michael hyatt on vimeo. We open for registration on march 3rd, and you can register for more information by visiting here. In addition to launching one of the most popular blogs in the world, he has written 19 bestselling books, including the dip, linchpin, purple cow, tribes, and what to do when its your turn and its always your turn. Seth has a ton of industry experience he used to be a book packager meaning that he went around selling book ideas to publishers, and published hundreds of books this way. Selfpublishing is fueling an explosive growth in publishing in the united states. As the book business shrinks, youll have to make your own way, through either luck or payforplay. But those that claim that selfpublishing is a nobrainer are simply shortsighted. Seth godin on book publishing, taking initiative, the. In an interview posted on, marketing maverick seth godin declares that selfpublishing is the responsibility of choosing oneself. In a significant defection for the book industry, bestselling marketing author seth godin is ditching his traditional publisher, portf.
Kindle direct publishing indie digital publishing made easy prime now free. Seth s post, on the site of his publishing venture continued. Here are some excellent pieces of advice he has for writers. June 26, 2012 seth godins selfpublishing experiment is over by kevin murphy.
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